RITZ!
Little Bitz of happiness
The perfect salty biscuit at an affordable price. It’s high fibre, high iron, low sodium; provides an array of benefits while still tasting great!
The perfect addition to breakfast, lunch and dinner for you while providing amazing snacks for kids. The only biscuit strong enough for any topppings on the charcuterie board but versatile enough to make that southern stuffing recipe you’ve always wanted to try. Free of any harsh additives and artificial flavours, Ritz is the ultimate household brand. Providing a quality choice since 1934
This is the fresh approach I would take with this legacy brand to ensure the multi-generational household brand remains that way. As part of Generation Z (the new adults) learning the ins and outs of taking care of yourself, home care and the tips and tricks to get the most out of your grocery budget, multi-use pantry staples with quality ingredients are important to become familiar with.
Aspects of my redesign include the playful elements on the packaging (with room to incorporate sporting and special events) to appeal to both adults and kids, recipes on the back that reflect the season with room to collaborate with other major brands, and a softer gradient with complimentary colours. I wanted the new adults to feel at ease with their choice of the brand; with something to look forward to every season.
